Mozilla

Contributor Sign-Up Redesign

---

• Client: Mozilla
• Time-frame: 2.5 weeks
• Role: User Research, Personas, Concept Strategy, Content Strategy, IA, Sketching

Overview

Mozilla, best known for the Firefox browser, is a global non-profit organization focused on creating open-source products, tools, and educational resources with the mission to promote openness, innovation and opportunity on the web.

Mozilla relies on thousands of individual contributors from around the world to participate in a wide range of activities - from software bug fixes to open source evangelism.

Challenge

My partner Mike Young and I were tasked to design a destination that shows how contributors can “Get Involved” with Mozilla, and why their contributions matter. We learned from in-depth research and analysis that Mozilla's current “Get Involved” page does not provide enough context about what Mozilla is, and does not inspire potential contributors to take action.

Solution

Our proposed solution was a destination that achieves the following:

Skip to results

User Research

In order to design the best possible destination, we wanted to get deep into the minds of current contributors and understand their motivation for being a part of the Mozilla community. We reached out to contributors across the globe, and sifted through a large number of contributor journals, and data provided by the client to uncover insights around their drivers and pain points.

Scholastic

BookQuest Product Design

---

• Client: Scholastic
• Time-frame: 2 weeks
• Role: User Research, Sketching, Wireframing, Visual Design, Prototyping

Overview

Scholastic book clubs have a storied tradition and have hit a lull in recent years. In the past, they’ve ran book fairs in schools, reading clubs in classes and leveraged Pizza Hut sponsorships to keep students engaged with reading. In the current digital world, they’ve had difficulty maintaining that engagement.

Challenge

Sarah Arnegard, Rebecca Arafiles, and I were tasked to design a solution to help Scholastic stay relevant in the digital age.

Solution

After extensive research, we discovered that over the years, the company’s reputation as a trusted educational resource has been compromised because of their focus on the sale of products that have no educational value (such as Justin Beiber posters). Scholastic appears to be incentivizing purchasing rather than actual reading.

To help Scholastic regain its reputation, we created a learning incentive platform to take them back to it's original roots and get kids to "Read Every Day. Lead a Better Life."

Skip to Results

Research

In order to create an reading incentive program for children, we needed to understand their motivations and how they interact with digital products. We conducted user interviews with parents, teachers, and children, and dove into secondary research on reading incentives.

We took our user types and created scenarios to help inform our product features.

Designing for Children

Besides the asthetic considerations we had to keep in mind during the design process, we wanted to make sure that our platform followed privacy policies and regulations for apps for children under 13. I dove into the COPPA guide and came up with three key considerations. Our app must:

User Flows and Early Sketches

Site Map

Design Iterations

Results

Skip to Prototype

Close

Betabrand

Site Redesign

---

• Client: Betabrand
• Time-frame: 2 Weeks
• Role: User Research, Usability Testing, Information Architecture, Wireframing, Prototyping

Case study coming soon.

Close

Project Title

---

Use this area of the page to describe your project. The icon above is part of a free icon set by Flat Icons. On their website, you can download their free set with 16 icons, or you can purchase the entire set with 146 icons for only $12!

• Client: Start Bootstrap
• Date: April 2014
• Service: Web Development

Close

Project Title

---

Use this area of the page to describe your project. The icon above is part of a free icon set by Flat Icons. On their website, you can download their free set with 16 icons, or you can purchase the entire set with 146 icons for only $12!

• Client: Start Bootstrap
• Date: April 2014
• Service: Web Development

Close

Resume

---

Close